Management's Role in Change Management

Management's first responsibility is to detect trends in the macroenvironment so as to be able to identify changes and initiate programs. It is also important to estimate what impact a change will likely have on employee behaviour patterns, work processes, technological requirements, and motivation.
 
Management must assess what employee reactions will be and craft a change programme that will provide support as workers go through the process of accepting change.
 
The Change Management programme must then be implemented, disseminated throughout the organisation, monitored for effectiveness, and adjusted where necessary. In general terms, a change programme should:

- Describe the change process to all people involved and explain the reasons why the changes are occurring. The information should be complete, unbiased, reliable, transparent, and timely.
 
- Be designed to effectively implement the change while being aligned with organisational objectives, macroenvironmental trends, and employee perceptions and feelings.
 
- Provide support to employees as they deal with the change, and wherever possible involve the employees directly in the change process itself.

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